A full-scale integrated marketing campaign for a hypothetical new product: Bottled Coffee by Blue Tokai. The campaign explores product positioning, audience insights, creative strategy, and multi-channel promotion.
Tools used: Microsoft PowerPoint · Adobe Photoshop · Adobe Illustrator
A visually engaging Digital magazine focused on a trending topic in digital marketing, highlighting key AI marketing innovations, benefits, challenges, and future trends.
Tools used: Designed on Canva · Hosted on SimpleBooklet
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Academic Paper and Presentation to explore the depiction of female nudity in Greek sculptures, and a comparative study of the same with the depiction of male nudity.
Tools used: Microsoft PowerPoint
This video story explores how musical preferences among Indian youth are evolving; featuring on-ground interviews with local shopkeepers who share insights about cultural influences shaping India’s music landscape.
Tools used: Shot on Sony Xdcam 4k · Edited on Adobe Premiere Pro · Final Cut Pro · Garage Band
Examining DQ’s positioning, target audience, and online performance; includes competitor analysis, content evaluation, and performance insights, followed by actionable recommendations to improve engagement, consistency, and conversions.
Tools used: Keynote · Canva
Mock Campaign to increase awareness about Organ Donation in India. The package includes strategic survey analysis, targeted audience insights, and a detailed advertising plan.
Tools used: Microsoft PowerPoint · Adobe Photoshop
